Canadian Indie Singer Cover

Valeria Salt 
Press Kit

Thank you for considering working with Valeria Salt.  You can copy and paste the bio and the rest of the info on this Press Kit page only if it is to be used for a potential collaborative purpose such as a media interview, a review blog or social media post, a guest performer gig etc. Reusing the content otherwise without Valeria's authorization is prohibited (copyright). To download photos and the logo (for events etc), scroll to the bottom of the page, choose high or low resolution and click on the download button. If you need a larger resolution, please contact us. We are looking forward to meeting you!

BIO - FULL

Valeria Salt is a charismatic out-of-the-box singer-songwriter, polymath and visionary leader with a strong entrepreneurial attitude and a mindset that seamlessly blends her insatiable creativity and a highly developed intuition with a technical and rational business side.

Her background in music, the performing arts, and all things creative spans 30 years. She finished a reputable classical music & theatre school in Russia with excellence and performed with a live band in Canada and on cruise ships worldwide. She shared the stage with Grammy, Juno, and Josie Music Awards winners and became the first in history Russian-Canadian female artist to have performed on the outdoor stage in Times Square, in 2019 while sharing it with past Grammy winners. Her songwriting journey continues with her now working on her original debut album in the alt-rock genre infused with multicultural influences.

Valeria’s voice has the enigmatic colouring of a chameleon, tone described as a hybrid of Janis Joplin and Gwen Stefani with a touch of Alanis, raw emotion you’d expect from Florence Welch or Aurora, and vocabulary heavily influenced by her very own life philosophy and scientific esoteric studies.

Coming from humble beginnings filled with negative childhood programming that had to be unlearned, Valeria Salt’s work is a celebration of life despite its numerous and sometimes cyclical karmic challenges. With thought-provoking lyrics and often ahead-of-her-time opinions, she gently educates audiences on the importance of self-growth, ancestral lineage history, legacy building and future.

Valeria Salt is actively involved in the arts community as a FACTOR Juror and Youth Day Global's Official Judge, and a mentor for young artists. She has been a go-to member of the jury for 7 years in music, film and fashion industries. She is an artist rights advocate, a music & arts event organizer, and a festival music director. Her passion for music translates into every part of her entrepreneurial vision.

Valeria is also an award-nominated digital marketing & PR entrepreneur (Waterfront Awards, 2018), and her work had been seen at the 2017 Grammys Gift Lounge (Beverly Hills, USA), The Marilyn Denis Show (Canada, 2017), and Miss Globe 2015 World Finals beauty pageant among others.

BIO - MEDIUM

Becoming the first in history Russian-Canadian female indie singer to have shared the outdoor stage at Times Square, Manhattan with past Grammy Award winners, Valeria Salt is a charismatic out-of-the-box songwriter, dynamic performer and visionary leader with a strong entrepreneurial mindset that seamlessly blends her insatiable creativity and a highly developed intuition with a technical and rational business side. Her work had been seen at the 2017 Grammys Gift Lounge, The Marilyn Denis Show, and Miss Globe 2015 World Finals beauty pageant among others. A music & arts event organizer and a festival music director, she performed with a live band in Canada and on cruise ships worldwide and is now working on her original debut album.

Classically trained from a reputable music school, yet with a modern alt-rock sound infused with multicultural influences, Valeria’s enigmatic voice tone has been described as a hybrid of Janis Joplin and Gwen Stefani with a touch of Alanis, raw emotion you’d expect from Florence Welch or Aurora, and vocabulary heavily influenced by her very own life philosophy and scientific esoteric studies.

Coming from humble beginnings filled with negative childhood programming that had to be unlearned, Valeria Salt’s work is a celebration of life despite its numerous challenges and a reminder of the importance of self-growth, ancestral lineage history, and legacy building. Having served as a go-to member of the jury for 7 years in music, film and fashion industries, including in Canada’s top organizations such as FACTOR and Youth Day Global, Valeria’s community leadership and activism align with her vision of raising a new generation of artists who are more satisfied with themselves, their relationships, and are self-sufficient, both emotionally and financially.

BIO - IN 150 WORDS

The first in history Russian-Canadian female indie singer-songwriter to have shared the outdoor stage at Times Square with past Grammy winners, Valeria Salt performed with a live band in Canada and on cruise ships worldwide and is now working on her debut album.

Classically trained yet with a modern alt-rock sound infused with multicultural influences, Valeria’s enigmatic voice tone resembles a hybrid of Janis Joplin and Gwen Stefani with a touch of Alanis, with raw emotion from Florence Welch or Aurora, and vocabulary influenced by her astrology studies.

Having unlearned negative childhood programming, her insatiable creativity and business sense have been seen at the Grammys Gift Lounge, The Marilyn Denis Show, and Miss Globe World Finals. An event organizer, music director, and a judge in music, film and fashion industries in Canada’s top organizations, Valeria’s community leadership aligns her mission to inspire artists to become emotionally and financially self-sufficient.

NOTABLE FACTS & STATS

• Valeria is a polymath who dedicates a lot of her time to gaining knowledge in various fields. Her top three areas are scientific and practical esoterics (astrology/numerology/
tarot/ spiritual healing etc), arts (music, fashion, photography, videography, writing), and digital marketing.

• Valeria first came to Hollywood in 2017 as an entrepreneur and sponsored a Grammy's celebrity gifting lounge with her brand of Siberian mink lashes that she created called Minki Lashes.

• Her first success on national Canadian television did not involve the Toronto singer’s music but rather her beauty brand product, Minki Lashes that was featured on Canada’s top talk show for women, the Marilyn Dennis Show.

• The Toronto singer wrote 40 songs during her extensive behind-the-scenes “prep period” as a way to build a solid foundation of self-confidence in her talent. This is how she beefed up her skills and confirmed to herself that she is built and ready for the show business. Over time, as her original music gets released, the audience will gain more insights into her process and life experiences.

• Having been previously affected by a life-changing health condition that put her on long-term disability for almost a year, and that she cured on her own after doctors could not help her, Salt advocates for non-toxic personal care products and natural healing methods.

• Inspired by her mom and grandma, she has been sewing since a very young age and has designed and sewed numerous outfits. To this day sewing is what her mom and her do at home together.

• The Toronto singer has had quite a few rough life experiences and psychological traumas while living both in Russia until teenage-hood, and in Toronto thereafter. She successfully single-handedly overcame depression more than once without the use of any state-altering substances or Pharma drugs, and can now inspire people to do the same.

DEMOGRAPHICS & TARGET MARKET

60
%
United States
20
%
       Canada
15
%
Latin America 
• 35% male and 65% female
• aged 16 to 55
• different ethnicities and socioeconomic backgrounds

Valeria Salt's fans are typically “spiritually awakened or curious" individuals and resonate with her message of self-empowerment via building a freedom lifestyle. She tends to appeal to people who have a sense of humour and an appetite for psychology, history, the law of attraction, astrology, travel, entrepreneurship, arts and crafts and world events. Teens who feel like outcasts, who struggle with their identity, problems with parents, and/or codependencies are drawn to Valeria because she stimulates their mind in an easy to digest format and inspire them to uncover their potential.

They watch Youtube Ted Talks and tarot readings, purchase spirituality or self-empowerment oriented merchandise, read self-help books and entrepreneurship publications, and some of them have or plan to have home-based side gigs. They are cultured and gravitate towards experiential performances, dinner-and-a-show type of events, underground concerts, festivals and fashion shows.

Her fans are both single and married and tend to be college/university educated although some are starting to denounce expensive and often ineffective post-secondary education in favour of new independent schools, online courses, and mentorship programs. They are learning about new ways of making money online. Some even dream about being “laptopreneurs” (traveling entrepreneurs).

SERVICES

• Live shows, festivals, performing arts centers and venues

• Acoustic sets with a guitarist, solo performance to a backing track or a show with a live band (4 to 6 pc with horns)

• School shows (Toronto and surrounding areas)

• School motivational talk guest appearances with Q&A

• Songwriting - currently accepting top level melody & lyrics projects in rock, pop, electronic dance music

• Available for cruise ship shows

• Available to sing with your pops orchestra

• Event guest speaker and/or presenter

• Talent judging (arts & awards organizations)

• Podcast interviews & pre-recorded audio/video messages, and written interviews (she loves to write!)

FEATURES & BENEFITS OF WORKING WITH VALERIA SALT

In addition to her artistic background, Valeria offers over 15 years of combined experience in digital marketing, e-commerce, business development, brand strategy, product development, writing, media, PR, commercial finance, client and people management, event organizing, community leadership, and public speaking. Skilled at writing professional-level marketing plans and establishing strategic partnerships to generate creative and business opportunities, she also possesses highly developed cross-cultural communication and trend predicting skills. She speaks English, Russian, French, and some Spanish and has traveled to 42 countries.
As a polymath, Valeria can talk about numerous topics, from all things arts, trauma healing through arts, spirituality and intuition, relationships and self-mastery to business, brand ownership, marketing, and travel. By working with Valeria Salt, you are investing into a long-term visionary that through her own music will help to raise a new generation of artistically-inclined individuals who are more satisfied with themselves, their relationships, and are self-sufficient, both emotionally and financially.

COMMUNITY INVOLVEMENT & COLLECTIVE INITIATIVES 

FACTOR Juror 
• Juror at Canada's top organization that provides financial support to recording artists, labels, songwriters, publishers, event producers, distributors.
YOUTH DAY GLOBAL Official Judge 
• Official judge at Canada's largest annual street festival for youth at the Yonge-Dundas Square, with 40,000 attendees. Reviews hundreds of artist applications and selects music performers.
• Works with the Founder and mentors artists under 29.
InFAME Inc FOUNDER (International Fashion, Arts, Music, Entrepreneurship) 
• Organized and co-organized several music, art, fashion events with music acts, some of which included Juno and other award winners.
• Co-organizer of the non-profit Maple Rock Festival (2019)
• Independent artist rights activism
• Fashion model and music video castings
• Celebrity Photoshoots (International beauty pageant queen Ann Colis, Hollywood fashion designer Rocky Gathercole)
MISSISSAUGA ARTS COUNCIL Ambassador  
• Supporting local Canadian artists.

PHOTOS - DOWNLOAD

LOGO - DOWNLOAD

AS SEEN & MENTIONED IN

YahooFinance Valeria Salt logoGBK Productions Grammys Gifting Lounge Minki LashesMarilyn Denis Show CTV Valeria Minki LashesMiss Globe Pageant Sponsor

CONTACT

For all general inquiries, please contact Valeria via email inquiries@valeriasalt.com.

For media inquiries and interviews: infamemedia@gmail.com with "RE: Valeria Salt" in subject line

For interviews, email Valeria at inquiries@valeriasalt.com with your list of questions
Thank you for your interest in working with us!